7 Reasons Why Your Small Business Needs a Website
Updated: Oct 12, 2021
When it comes to having online visibility, a website is one of the most important assets for a small business not only to promote and sell their products and services but also to share information, build credibility and stand out from the crowd.
At WaaS we strongly believe in the power of websites for small businesses and entrepreneurs and there has never really been a better or more important time to invest in a website for your business - even if yours is only just getting off the ground. So, here are 7 key reasons why having a website is vital for any small business.
1. Establish Yourself and Build Credibility Online
While you can build a brand presence on social media you’ll be restricted by the platforms’ design, structure and function. Since judgements on a company’s credibility are 75% based on its website design, a website can take your presence to another level by helping shape the way people perceive your business by including reviews, certifications, various media, resources, downloadables and anything else that will bolster your image.
2. Grow Your Business
An e-commerce site puts your products or services right in the palms of clients' hands, on their phone or tablet, creating new opportunities for your business to expand in the market and reach new customers almost anywhere in the world.
2020 saw a surge in digital-centric shopping behaviour, which will continue to grow due to its many advantages. If your business requires an e-commerce site, check out our offer, it could be the site your business needs.
3. Look Like You Mean Business
A website is your professional online destination that gives customers the impression you mean business. A well-designed site can make a start-up look like a pro. For example, having a website lets you create a branded email address, e.g. email@example.com, which adds a level of professionalism to all of your correspondence.
4. Target Local Customers
Today’s digital-savvy (and impatient) customers look up everything online.
Since 81% of sales begin with an online search, by building a strong SEO strategy your website can show up among the first results for local searches, not only allowing customers to find you immediately but also helping you build awareness of your business in the local community.
5. Become the Authority in Your Niche
Aside from promoting your products or services you can share compelling content such as blog posts and product descriptions, that not only helps build your brand and authority with search engines and your visitors but also creates trust in your business.
And if they trust you they’re more likely to buy from you!
6. Build Your Email List
You can add calls-to-action, sign-up forms and resources that are valuable for your clients in exchange for their email address to add to your email marketing list and for lead generation.
By creating optimized and compelling content your visitors are more likely to sign up because they are interested in what you have to say.
7. Leverage a Powerful Marketing Tool
Digital marketing is extremely cost-effective and at the core of any digital marketing strategy is a well-maintained, fast, and functioning website.
Your business website is a place where you can address your clients’ needs and concerns and also offer special deals and limited items especially for them 24/7 as you can easily update content and information.