J. Kimber Therapies
Jennifer Kimber wanted to grow her customer base. Together OMaaS and Jennifer developed a comprehensive brand and and nurtured an engaged online community that translated to more bookings than ever before.
OMaaS+WaaS Client
Holistic health and beauty
The Branding
Brand Personality
Calm
Healthy
Happy
Jennifer designed her cabinet to contrast with the busy streets just outside. With candles, soft light, soft music and Chinese medicine symbolism, it's impossible to feel anything but calm. And after appointment? Patients always feel happy and healthy.
Logo
Leveraging Jennifer's stellar reputation as a masseuse, her logo had to refer back to her name and show the breadth of her experience. Here is the full and abbreviated version.


Avenir
Avenir Light
Linotype Didot
Typeface
To mix modern with traditional the same way Jennifer does with her treatments, we used a primarily Avenir (modern) and hints of Linotype Didot (traditional).
Color Scheme
To stay true to the brand's personality (calm, healthy, happy) and to emphasize Jennifer's use of natural methods, we used a pale grey/green and pink.
